Fiserv partners with Visa to deploy agentic commerce technology

Fiserv Inc. (NASDAQ: FISV) announced a collaboration with Visa Inc. (NYSE: V) to implement Visa Intelligent Commerce and deploy Trusted Agent Protocol across Fiserv's merchant network. The partnership aims to enable merchants to participate in agentic commerce, where artificial intelligence-driven agents conduct transactions on behalf of consumers.

The collaboration will integrate Visa's Trusted Agent Protocol into Fiserv's acceptance ecosystem to authenticate and process transactions conducted by AI agents. The protocol establishes a security framework designed to distinguish legitimate agents from malicious bots and ensure consumer authorization for transactions.

"Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalize on the groundbreaking experiences while fostering trust and safety," said Sanjay Saraf, SVP and Global Chief Product Officer, Merchant Solutions at Fiserv.

"Through Visa Intelligent Commerce and our Trusted Agent Protocol, we are building trust into every layer of the agentic commerce experience," said Rubail Birwadker, Global Head of Growth Products and Strategic Partnerships at Visa.

The partnership extends beyond payment acceptance to include infrastructure and integration tools for merchants, independent software vendors, and independent sales organizations. Fiserv will provide connectivity services, integration options, and operational intelligence for automated dispute resolution and transaction routing optimization.

The collaboration connects merchants to Visa's authentication and tokenization services while enabling payment processors to participate in AI-driven commerce experiences. The companies stated the initiative aims to bridge traditional payment systems with emerging agentic commerce technologies.

You May Also Be Interested In