Jefferies on Apple (AAPL): iPhone 18 Price Hike Likely

Jefferies analyst Edison Lee reiterated a Hold rating and $188.32 price target on Apple (NASDAQ: AAPL).

The analyst commented: "We saw more evidence of strong iPhone demand in 2Q25, as key US telcos reported ~22% growth in equipment sales in 2Q driven by pull-in, the highest in the last 6 Qs. So CP/IDC's reported growth (4%/1.5%) may be an under-estimate. Separately, we expect a US$50 selling price hike for iPhone 17 Slim/P/PM to offset higher component costs and China tariff. Others such as India tariff, sectorial tariff and lower yield in India are not yet covered."

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $211.27 yesterday.

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