DA Davidson Reiterates Neutral Rating on Amazon.com (AMZN)

October 30, 2026 10:40 AM EDT
Get Alerts AMZN Hot Sheet
Price: $240.35 -1.41%

Rating Summary:
    69 Buy, 7 Hold, 2 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 14 | Down: 50 | New: 9
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DA Davidson analyst Gil Luria reiterated a Neutral rating and $250.00 price target on Amazon.com (NASDAQ: AMZN).

The analyst commented, "AMZN 3Q26 earnings slightly missed expectations on the top and bottom line by 0.2% and 3.6% respectively. Results were underscored by AWS continuing to accelerate, and management expecting 40% AWS growth in 2027 and 2028. AWS is now a $184B revenue run rate business, and management continues to believe it could reach $1T. We maintain our NEUTRAL rating and $250 price target."

For an analyst ratings summary and ratings history on Amazon.com click here. For more ratings news on Amazon.com click here.

Shares of Amazon.com closed at $243.79 yesterday.



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D.A. Davidson, Earnings, Gil Luria, Maynard Um, Mark Zuckerberg, ARK