Barclays Maintains an 'Equalweight' on Amazon.com (AMZN); Playing With Fire?
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Price: $258.63 -0.57%
Rating Summary:
68 Buy, 7 Hold, 2 Sell
Rating Trend:
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Today's Overall Ratings:
Up: 8 | Down: 5 | New: 26
Rating Summary:
68 Buy, 7 Hold, 2 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 8 | Down: 5 | New: 26
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Barclays maintains an 'Equalweight' on Amazon.com (NASDAQ: AMZN) price target of $240.00.
Barclays analyst says, "...While we expected a Kindle refresh and tablet launch, we are most surprised by the lower overall price points and the affordability of the Fire which we believe Amazon is subsidizing to drive even faster adoption, in line with the its overall pro-consumer strategy."
"We view Amazon's growing family of Kindle's as its answer to bridging the physical to digital divide for media. We believe the new Kindle's are likely to expand Amazon's eReader market share and the Kindle Fire to grow Amazon's digital offerings, including video, music, and magazines. Given the Fire includes a free month of Prime, it could also accelerate Amazon's Prime instant video offering which the company has been investing in recently with new content from CBS (NYSE: CBS), NBCU, and Twentieth Century Fox. That said, we continue to believe bundling services with Prime is aimed at growing Amazon's core transactions business given we believe the average Prime user spends ~2-5x as much as the average non-Prime user on Amazon."
For more ratings news on Amazon.com click here and for the rating history of Amazon.com click here.
Shares of Amazon.com closed at $229.71 yesterday.
Barclays analyst says, "...While we expected a Kindle refresh and tablet launch, we are most surprised by the lower overall price points and the affordability of the Fire which we believe Amazon is subsidizing to drive even faster adoption, in line with the its overall pro-consumer strategy."
"We view Amazon's growing family of Kindle's as its answer to bridging the physical to digital divide for media. We believe the new Kindle's are likely to expand Amazon's eReader market share and the Kindle Fire to grow Amazon's digital offerings, including video, music, and magazines. Given the Fire includes a free month of Prime, it could also accelerate Amazon's Prime instant video offering which the company has been investing in recently with new content from CBS (NYSE: CBS), NBCU, and Twentieth Century Fox. That said, we continue to believe bundling services with Prime is aimed at growing Amazon's core transactions business given we believe the average Prime user spends ~2-5x as much as the average non-Prime user on Amazon."
For more ratings news on Amazon.com click here and for the rating history of Amazon.com click here.
Shares of Amazon.com closed at $229.71 yesterday.
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