Apple's (AAPL) iPhone Retention Rate Ranges Between 89%-94%
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UBS conducted a survey which showed Apple’s (Nasdaq: AAPL) iPhone has an 89 percent retention rate -- over double the roughly 39 percent held by its main rival HTC.
The retention rate for RIM’s (Nasdaq: RIMM) Blackberry tumbled sharply from 62 percent to 33 percent over the past year and a half. Nokia (NYSE: NOK) has been experiencing a similar decline to RIM’s. The UBS analyst noted RIM and Nokia users are switching to Apple’s iPhone and at a slightly lesser extent, Samsung and HTC.
With only 6 percent of people in the survey admitting they were for sure switching from their iPhone, and 4 percent stating they were currently undecided, Apple’s retention rate may be as high as 94 percent.
The retention rate for RIM’s (Nasdaq: RIMM) Blackberry tumbled sharply from 62 percent to 33 percent over the past year and a half. Nokia (NYSE: NOK) has been experiencing a similar decline to RIM’s. The UBS analyst noted RIM and Nokia users are switching to Apple’s iPhone and at a slightly lesser extent, Samsung and HTC.
With only 6 percent of people in the survey admitting they were for sure switching from their iPhone, and 4 percent stating they were currently undecided, Apple’s retention rate may be as high as 94 percent.
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